24 January 2019
The IMPACT Group rebrands as The PRIVIUM GROUP
After 22 years in the building industry, one of Australia’s largest residential builders, The IMPACT Group Aus is today announcing a rebranding of its corporate identity from The IMPACT Group to The PRIVIUM Group.
The PRIVIUM Group Director and CEO, Mr Robert Harder explained that the new corporate identity reflects a shift in the company’s strategic direction as it moves forward.
“Over the past two decades, we’ve keenly observed a change in society. This is not unique to our industry, but to the landscape of Australia and even on an individual level,” said Mr Harder.
“Rebranding as The PRIVIUM Group allows us to step into a new chapter of our business. We want to let our customers, partners and industry know that we understand the Australia we work in today is not the same country it was in 1996. We recognise our market and customers have changed, and through our rebrand we are committed to meeting the needs and desires of our stakeholders, customers, and industry.
“We view this new chapter as a better reflection of the work we have done for the past 22 years. We are no longer just a humble owner occupier spec-builder but have grown into a full service vertically integrated group with services extending from land development through to property and solutions, including software solutions.”
As part of the rebrand, The PRIVIUM Group is committed to delivering the same quality of property and land solutions it has delivered for the past two decades.
“While our name has changed, our mission, services and commitment to stakeholders remains the same,” Mr Harder said.
“Our company has always been and will continue to be built on our values of empowering our people and partners, and our commitment to push and evolve ourselves into a company that meets the property, investment and lifestyle needs of society.
“With our brands like CANVAS Designer Homes and Integra Homes, which were standalone brands, we are now bringing them under The PRIVIUM Group banner. Over the coming months, our customers visiting display homes will start to see PRIVIUM HOMES branding across all of our displays, which will feature our Integra Homes and our CANVAS Designer Homes ranges.”
The rebrand is the next step in The PRIVIUM Group’s big picture goal, which extends beyond property, finance and lifestyle solutions and focuses on a sustainable future.
“We strive towards large-scale project results that are part of a sustainable future. At The PRIVIUM Group, our work is about more than just the finished product. We are devoted to building homes that benefit the lives of the people living in them, and the community they exist in,” said Mr Harder.
Speaking to stakeholders and company partners, Mr Harder says that business will continue as usual.
Company founders Robert Harder, James Harder, Andrew Clement, Neil Wormwell and Don Wormwell will still helm the business and are involved in the day to day business operations of the company.
“The changing of our group name won’t affect any of our stakeholders or the way we do business,” Mr Harder said.
For more information, head to www.privium.com.au
About the PRIVIUM Group
The PRIVIUM Group is a full service, vertically integrated homebuilder, with services that extend from land development through to property management and software solutions.
With a 22-year heritage, the PRIVIUM Group is one of the most respected and competitively priced suppliers of property, finance and lifestyle services across Australia’s East Coast. Offering a full range of civil, design, construction, finance, lifestyle, and software services, the PRIVIUM Group is passionate about meeting the growing needs of its clients and stakeholders.
PRIVIUM Group brands include:
IMPACT Homes, CANVAS Designer Homes by PRIVIUM, Integra Homes by PRIVIUM, PRIVIUM Developments, PRIVIUM Civil, PRIVIUM Design and Construct, INK by PRIVIUM, iHUB, PRIVIUM Real Estate.
FOR MORE INFORMATION, TO ORGANISE AN INTERVIEW OR A PHOTO OPPORTUNITY, PLEASE CONTACT:
Elevate Communication Director
07 3180 3666 / 0488 441 001
07 3180 3666